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This Tug-of-War Over the Cable News Network Reveals The Extent to Which Broken American Media Truly Is.

This past Thursday night, while unconfirmed reports spread regarding an incident at Brown University, CNN’s Kaitlan Collins posted on social media, noting the confusion and guiding the public to her channel's 9pm newscast.

Although the network is hardly a impeccable news source, her message rang true for numerous observers. It stands as one of the outlets where you can find grounded and largely dependable reporting – especially during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.

An Uncertain State Amid a Business Tug-of-War

However the news network, now 45 years old, finds itself in a precarious situation as two massive media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a high-risk game of mergers and acquisitions, not as a question of what helps the information-seeking public.

“This represents another instance of the profound systemic issues with origins in decades of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It is often framed as a corporate drama with powerful individuals as the central actors, but there is hardly any discussion of the societal benefit,” Pickard explained.

The Additional Layer: The Former President

This situation is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his main “fake news” foe.

Remember the cries of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will shield him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a unsolicited offer.

There is a basis to favor that company more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.

A Possibility of Further Turmoil

It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a standalone company. That would be a welcome development to many at the network, but it’s hardly a safe harbor. That structure could position CNN for yet another acquisition. There is no finish line.

According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Both acquisition attempts would be harmful to the country, and both should be contested by regulators,” Wu argued.

The Fundamental Issue and a Path Forward

No matter the outcome regarding CNN, the larger issue endures.

“What we have now is a highly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Government actions – from the 1930s and 1940s – helped to create this hyper-commercialized monster, and revised policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will not happen in the future.

Policies that bolster independent news organizations, reinforce local journalism, subsidize public media, and prohibit the accumulation of media power in a handful of hands are achievable – they are essential for a robust democracy.

In the world of media ownership, bigger isn’t better. And news organizations like CNN must not be pawns in the most recent acquisition battle.

By

Susan Williams

Avid runner and urban explorer, sharing favorite city routes and training advice.

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